Lean Startup Workshop

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Lean Startup Workshop

All great products start with a clear strategy that is customer and market-driven. Your strategy defines the direction of your product and what you want to achieve. Establishing this first aligns the organization and keeps everyone focused on the work that matters the most. It tells the team where the product is headed and what needs to be done to get there. The main purpose of a strategy is to align executives and other key stakeholders around how the product will achieve the high-level business objectives.
Creating a product roadmap helps communicate direction and progress to internal teams and external stakeholders. It is a document showing the high-level initiatives and the plan for executing the work that aligns with the product strategy. The roadmap is an evolving document and should be separate from other materials, such as a list of ideas and feature requests, a backlog of work, or bug reports.
In this two days classroom workshop, learn how Product Managers can define a winning Product Strategy and a visionary Roadmap.

Workshop Details


  • Creating a Vision that motivates, inspires and guides the enterprise in execution
  • Tools for creating, defining and communicating the Product Vision
  • Product Strategy

  • What is Product Strategy?
  • What are Strategic Objectives?
  • What are Strategic Objectives?
  • Product Life Cycle.
  • Value proposition, market segmentation and targeting.
  • Product USP.
  • Business goals and key performance indicators (KPIs).
  • Product discovery, strategy validation, and minimum viable products (MVPs)
  • Architectural Runway and its implications on the Strategy.
  • Strategy reviews - Decision making is the Key - Pivot without mercy or Guilt if necessary.
  • Product Roadmaps in an Agile Enterprise

  • Product Roadmap - what is it?
  • Why do Roadmaps not Win? What to avoid?
  • The product roadmap, the product backlog, and the release plan
  • What should the Roadmap contain v/s not contain?
  • How much information is enough information?
  • Know when to reveal dates - If it needs to be.
  • Determine cost and ROI of each initiative.
  • Product roadmap reviews and updates
  • Collaborative roadmap creation exercise
  • Prioritising initiatives in a Roadmap.

  • Identifying 'Value' in an initiative.
  • Techniques to prioritise based on 'Value'.
  • Enterprise Product Management

  • Enterprise Product strategy vs. product strategy at the level of a single product / initiative
  • Architectural Runway - How to plan for it?
  • Lean Portfolio Management - Lean Budgets and Lean Business Cases.
  • Portfolio roadmaps

Start and End Times

  • The course starts at 9:00 and finishes at 17:00 on both days.

Format and Class Size

  • The training course is taught as an instructor-led workshop with an appropriate mix of lectures, discussions and hands-on exercises. We aim to limit the class size to 20 attendees.

Thomas Edison may have been behind the invention of the electric light bulb, but he did not work Edison work along side partners, both financial and commercial, to get his inventions.